The problem in scaling impact investing is threefold:
Impact investors are spread around the world, investing all around the globe. This makes it incredibly difficult for those seeking funding to find these investors. It also means that investors tend not to know each other. If they do, they tend only to meet once or twice per year at impact investing events.
Impact investors have specific areas of interests, thus even when there are two dozen investors in a single room, the chance of them liking any one investment is rare. The UN has organized 17 distinct sustainability goals, but #1, No Poverty includes everything from the poorest billion people to affordable housing in New York City.
Meanwhile, in reality, most impact investments come from investors talking to other investors, not from companies pitching investors. The problem isn’t a lack of dealflow, nor a lack of crowd. The problem is efficiently matching the right deal to the right investor, one investor to another. Or more simply… the problem isn’t dealflow but investorflow.
The solution is investorflow.org, an online network where impact investors can hear about deals that fit their particular interests, vetted by fellow investors. All the deals are posted by investors seeking co-investors, not by entrepreneurs or fund managers.